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Holiday Promotion Tips


Are you ready for Mother's Day? Yes I realize it's still a week or two away, but if you haven't started your Mother's Day promotions yet it might already be too late. I know of one company that has completely sold out of their big Easter product 3 weeks prior to Easter (yes completely sold out!). So if you haven't done so already, work up some Mother's Day promotions and start contacting your previous customers and lists.

Why promote Mother's (or any holiday for that matter) when it's still more than 2 or 3 weeks away? Why do you start seeing Halloween costumes for sale in September and Christmas decorations in October? There's several reasons, but the two biggest ones are:

- To stay ahead of the competition

- Keep your business in mind when your customers begin their holiday shopping.

It's especially important to advertise products and specials far ahead of time in direct sales, because we need to keep in mind shipping times. If your shipping time is 1-2 weeks, your customers only have this week to shop.

If it's too late for Mother's Day, start thinking about Independence Day and what you can do to spice up your business!

~~~~~~~

About the Authors: Kara Kelso & Anita DeFrank are two busy wahms, and the owners of Direct Sales Helpers. Learn how you can be successful in your company by visiting: http://www.DirectSalesHelpers.com


MORE RESOURCES:

Retailers Pull Back Holiday Search Spend
Adweek, NY - 1 hour ago
NEW YORK Retailers put the brakes on search ad spending as the holidays neared, according to a new study. SearchIgnite, a provider of search marketing ...
US Retailers Increase Paid Search Spend, Adjust Strategies Amidst ... Business Wire (press release)
and more


KNX1070

Drunken driving arrests up for holiday
Enterprise-Record, CA - 20 hours ago
Arrests of allegedly intoxicated drivers over the holiday period ending Jan. 1 were up in most north state communities compared to 2007. ...
DUI arrests up this year over last holiday season San Jose Mercury News
Holiday DUI arrests hold steady in Marin this year Marin Independent-Journal
CHP arrests 54 drunken drivers during New Year's period Bakersfield Californian
all 62 news articles


There's room for a few more holidays on the calendar
Lynnwood Enterprise, WA - 9 hours ago
Here on the left coast, many of us don't even get normal federal holidays off. Whatever happened to Martin Luther King Day anyway? ...
It's official! "Inauguration Day Area" employees get two paid ... OhMyGov!
Personnel agency clarifies Inauguration Day policies GovExec.com
A Four-Day Weekend (With Pay) Coming This Month FedSmith.com
Wall Street Journal - Inside Higher Ed
all 8 news articles


St. Louis Post-Dispatch

Recycle your holiday waste
News & Observer, NC - 6 hours ago
The City of Raleigh is making it easy for its residents to "go green" in the post-holiday season by collecting discarded natural Christmas trees at the curb ...
After holidays, recycling grows or: 'Tis the season for recycling St. Louis Post-Dispatch
Holidays are over, what now? Zanesville Times Recorder
Xmas Tree to Ex-mas Tree Washington Post
KESQ
and more


Washington Post

Craig Ferguson ties the knot over holidays
MSNBC - Jan 6, 2009
The talk show host announced he got married during his holiday break. The 46-year-old funnyman married longtime girlfriend Megan Wallace Cunningham, ...
Craig Ferguson reveals he got married over the holidays KSWT-TV
Late Late Show Host Craig Ferguson marries over the holidays ChattahBox
Craig Ferguson marries girlfriend over holidays Tampabay.com
Entertainment Weekly - Express from The Washington Post
and more


Queen Latifah Ready to Shed Holiday Pounds
People Magazine - 2 hours ago
"I'm glad I re-signed [with Jenny Craig] because I had a little fun over the holidays, as most people do," says Latifah, 38, who announced this month that ...


Charities feel pinch over holidays
Columbus Dispatch, OH - 6 hours ago
By Sherri Williams New technology helped the Salvation Army increase holiday donations last year, but for other local charities giving took a dive as the ...
Organizations fear drop in contributions during months following ... The Daily Toreador (registration)
all 3 news articles


Recession, bad weather pummel Trans World's holidays
Schenectady Gazette, NY - 1 hour ago
By James Schlett (Contact) GUILDERLAND — The holiday season opened a Pandora’s box at Trans World Entertainment, which saw sales during that period take a ...


GSP: 16 killed in holiday travel period
Cedartown Standard, GA - 6 hours ago
by Staff As of noon Sunday, 16 people had died in traffic crashes over the New Year’s holiday travel period, according to state officials. ...
GSP reports 11 deaths statewide over holiday Cedartown Standard
all 2 news articles


Mountain High is riding high after holiday rush of snowboarders ...
Los Angeles Times, CA - Jan 5, 2009
Mountain High Resort in Wrightwood experienced a record holiday season. Visitation increased more than 40% over last year for the two-week Christmas break. ...
Southern California's Mountain High Ski Resort Sets Record Holiday ... First Tracks
all 3 news articles

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